About Us

Accresa launched in 2015 to help employers offer great benefits without raising their costs. Back then, payment and care delivery models like direct primary care and subscription care weren’t easily accessible. Accresa set out to change that by creating a platform that removes the hassle of administering subscription care plans. Today, we help hospitals, independent physicians, providers, networks, and employers across the nation offer quality primary care services through a subscription model.

Our Partners

Our Team

William C. Short

CEO

William is a natural-born innovator, thought leader, and life-long learner. In 2013, he was honored with the CEO Leadership Award by the Institute for Healthcare Consumerism. In 2014 and 2016, William was elected chairman of the Employers Council on Flexible Compensation: a nonprofit organization dedicated to the advocacy and advancement of tax-advantaged benefit programs. After graduating from Washington University in St. Louis, Mo., he obtained his Master of Science degree in Computer Information Systems/Information Technology from Quinnipiac University and graduated from the Harvard Business School OPM program. William was a 2016 EY Entrepreneur of the Year finalist and currently sits on the board of directors for the North Texas chapter of the Young Presidents’ Organization.

Cyndi Morales

OPERATIONS MANAGER

Cyndi is passionate about making a positive impact on human health. She has a strong interest on business initiatives that promote healthcare and biomedical innovation, and believes in facilitating collaborations and connecting the proper resources to promote more affordable, consumer-driven care. Cyndi has a diverse background and work experiences, having held temporary positions at the Office of Technology Development at UT Southwestern to support evaluation and promotion of new technologies, and at the startup accelerator Health Wildcatters developing skill sets across strategic resources for product development and implementation. As a former postdoctoral biomedical researcher at UT Southwestern, Cyndi worked on the understanding of the molecular drivers of heart disease. She obtained her Ph.D. degree in Integrative Biology from UT Southwestern in 2014. Her background also includes teaching appointments, as well as managing communication workshops for doctoral students.

Donna Wilkinson

GENERAL COUNSEL

Donna’s specialty is perspective.  With courtroom experience in both state and federal court, Donna built her reputation by offering clients strategies that not only benefit them now but help them secure a future of growth.  Prior to joining Accresa, Donna was Supervising Attorney at Barrett Daffin Frappier Turner & Engel, LLP where she focused her litigation practice on default mortgage transactions while representing large private and public banks, investors and mortgage brokers.  Donna also served as Associate Counsel at The Marketing Arm, an Omnicom Company, where she focused on compliance, data privacy and risk management.  Donna earned her law degree from North Carolina Central and completed her undergraduate studies at Elon University with a major in Political Science and Public Administration.

Brandon Goldstein

SENIOR BUSINESS CONSULTANT 

Brandon assists in the development of subscription-based primary care programs and nationwide direct primary care networks. Before joining Accresa, Brandon served as founder and executive director of TerenHealth, a concierge service focused on helping senior patients navigate the healthcare system. He also served as Vice President of Enterprise Client Management at Conifer Health. Before joining Conifer, Brandon held executive positions with MedAssets (now nThrive), UnitedHealth Group, Pfizer Pharmaceuticals, and ClearCycle Corporation. Brandon holds a Bachelor of Science in Marketing from Florida State University. He served as a medic with the United States Army Special Forces and is a veteran of foreign war. Outside of work, Brandon is heavily involved in philanthropy, working with veteran groups and the autism community.